The second annual HealthSaver Caffeinated Cities Survey, commissioned by HealthSaver, a national emerging health care discount service, found that the most caffeinated city in the country is Tampa, followed by Seattle, Chicago, New York and Los Angeles. The least caffeinated cities are Riverside/San Bernardino, followed closely by Atlanta, San Diego, Minneapolis/St. Paul and Dallas. The survey considered numerous caffeine sources, including coffee, tea, sodas, energy drinks, chocolate, pain relievers and caffeine pills.Considering caffeinated coffee consumption alone, it was no surprise that Seattle ranked No. 1 nationwide for the second consecutive year.

The HealthSaver 2008 Caffeinated Cities Survey, released today, was conducted to determine the caffeine consumption habits and attitudes of consumers across the U.S., and to learn more about cultural views and health benefits of this morning pick-me-up, afternoon alert booster and late-night indulgence."With the advent of rich, high-end coffees, soaring popularity of energy drinks and national fascination with green tea, our HealthSaver Caffeinated Cities Survey has brewed up some very interesting trends, findings and results," said Brad Eggleston, vice president of HealthSaver. "This groundbreaking research is an important tool to help educate about the health benefits of moderate caffeine consumption in the United States."

The health benefits of caffeine are plentiful and well-documented in numerous studies in recent years. Coffee and tea, in particular, have emerged as good health food sources that can lower the risk of diabetes, heart disease, Parkinson's disease, colon cancer, and cirrhosis of the liver, as well as lift your mood, treat headaches and even lower risk of cavities. Caffeine also enhances athleticism, endurance and performance, according to health care experts.

"Even though at one time coffee was considered harmful to your health, at this point there is no compelling research to indicate that, in fact, is true," said Dr. Peter R. Martin, Professor of Psychiatry and Pharmacology and the Director of the Institute of Coffee Studies, Vanderbilt School of Medicine. "Newer studies actually prove coffee in moderation is good for one's health."


Here's the buzz on the most and least wired cities:
Most Caffeinated Cities

        2008                                  2007
    1.  Tampa                             1.  Chicago
    2.  Seattle                              2.  Tampa
    3.  Chicago                           3.  Miami
    4.  New York                         4.  Phoenix
    5.  Los Angeles                    5.  Atlanta

Least Caffeinated Cities

        2008                                                    2007
    1.  Riverside/San Bernardino            1.  San Francisco
    2.  Atlanta                                               2.  Philadelphia
    3.  San Diego                                        3.  New York
    4.  Minneapolis/St. Paul                      4.  Detroit
    5.  Dallas                                               5.  Baltimore

Other cities surveyed in 2008 include Baltimore, Miami, Boston, Houston, Phoenix, San Francisco, Washington, D.C., Detroit, Philadelphia and St. Louis.

For the second year in a row, Seattle ranked No. 1 in coffee consumption, with 55 percent of residents surveyed saying this elixir of alertness would be the most difficult caffeine product to give up.
Nearly one-half (49 percent) of all respondents nationwide said they drink caffeinated coffee every day, while cola and tea tied with a 20 percent daily consumption rate. Sweets containing chocolate ranked fourth among caffeine products, with a 13 percent daily consumption, the survey found.

Source: HealthSaver


About HealthSaver
HealthSaver offers discounts of 20 percent on vision care, as well as discounts of 10 to 50 percent on prescriptions at participating pharmacies, 20 percent off complementary and alternative health care treatments and fitness club benefits. HealthSaver also offers discounts of 10 to 35 percent on dental care services at some 42,000 participating provider locations nationwide, including routine cleanings, X-rays, fillings, orthodontics, and even popular cosmetic dentistry procedures such as teeth whitening. Members can also save from 5 to 50 percent off vitamins and supplements by mail. Discounts are based upon reasonable and customary costs or manufacturers suggested retail price (MSRP) and are only available from participating providers. HealthSaver is not an insurance product or service. More information about HealthSaver is available online at www.healthsaver.com or toll free by calling 1-800-7HEALTH (1-800-743-2584). HealthSaver is offered by Affinion Group, a leader in the membership, insurance and loyalty marketing businesses, providing products and services that touch the lives of millions of Americans.

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As a global leader with nearly 35 years of experience, Affinion Group (www.affinion.com) enhances the value of its partners' customer relationships by developing and marketing valuable loyalty, membership, checking account, insurance and other compelling products and services. Leveraging its expertise in product development and targeted marketing, Affinion helps generate significant incremental revenue for more than 5,300 affinity partners worldwide, including many of the largest and most respected companies in financial services, retail, travel, and Internet commerce. Based in Norwalk, Conn., the company has approximately 3,300 employees throughout the United States and in 10 countries across Europe, and markets in 14 countries globally. Affinion holds the prestigious ISO 27001 certification for the highest information security practices, is PCI compliant and Cybertrust certified. For more company and investor information visit http://www.affinion.com.