...The International Coffee Trade Show - June 7-10, São Paulo, Brazil.

Coffee in Brazil is an increasingly promising sector, growing at 15%–20% per year, and as a result Brazil Trade Shows (BTS), the largest promoter of trade shows for the food and beverage industries in Latin America, has decided to invest in an exclusive event only about coffee.

Espaço Café Brasil, previously a regular annual component of Fispal Food Service, is now a separate event – the International Coffee Trade Show, covering the whole coffee industry production chain. It will be held simultaneously with Fispal 2010, on June 7–10, at Expo Center Norte, São Paulo.

The show will offer presentations, technical courses and business round tables, as well as a competition for coffee professionals – the “Brazil Coffee Barista Cup” (Copa Barista). Brazil Trade Shows CEO Marco Antonio Mastrandonakis comments: “It was a natural process of growth, which we expected since this project began, five years ago. The target now is to cover not only food service, but also planting, harvesting, processing, roasting, packaging and logistics, as well as the retail and export markets”.

Caio Alonso Fontes, partner and planning director of Café Editora, organizer of Espaço Café Brasil, believes the expansion is necessary to meet the demand for products and services. “Brazilians are rediscovering the habit and the pleasure of drinking coffee, since the beans offered by the retail market are of increasingly good quality and the food service sector is investing in new products and presentations”.

The 5th Espaço Café Brasil – International Coffee Trade Show – aims to promote the market for quality coffees, from the producer, through the roaster and barista to the final consumer. Last year, Espaço Café Brasil brought together 60 brands and attracted 15,000 visitors from Brazil and more than 40 countries, generating an estimated US$12 million in new business.

Details
5th Espaço Café Brasil – International Coffee Trade Show
When:  June 7–10, 2010.
Where:  Expo Centre Norte, São Paulo, Brazil
http://www.espacocafebrasil.com.br

About BTS
Brazil Trade Shows (BTS) is the largest promoter of trade fairs for the food and beverage production chain in Latin America. Its portfolio includes Fispal Tecnologia, Fispal Food Service, Fispal Bahia, ABF Franchising Expo, TecnoSorvetes, TecnoCarne and MercoAgro. In August 2009 BTS announced the purchase of ForMóbile, a trade show for the wood and furniture sector, expanding its range of activity in the trade shows sector. In specialized publications, BTS has a portfolio comprising Brazilian Meat Magazine (Revista Nacional da Carne) and Milk and Dairy Products Magazine (Revista Leite & Derivados). In synergy with the trade shows and events that are part of the BTS calendar, these vehicles of communication function as a benchmark and a reference, helping the evolution of the market, publicizing business activities of the sector the whole year round. More information: btsmedia.biz

About Café Editora
Café Editora is a company specialized in development and planning of communications tools for companies. For the last six years it has published Revista Espresso – Espresso Magazine – the only Brazilian publication for consumers of quality coffees, and the official media vehicle of Espaço Café Brasil, as well as several other publications. More information: www.cafeeditora.com