...The world’s greenest coffee-roaster.

Eco-roasting on Show at Caffè Culture.
The Loring Smart Roast, the world’s greenest coffee-roaster, is being exhibited for the first time in the UK at Caffè Culture 2010 (Stand K170, Olympia, London, 23-25 June 2010).  Launched in Europe in 2009, the Smart Roast features a unique hybrid roasting technology that cuts greenhouse gas usage by up to 80%, lowers emissions and reduces oxygen during the roast.  These advantages over traditional roasters bring about faster returns on investment, a more environmentally-friendly operation and a cleaner, brighter cup of coffee.

Two machines will be on show - the original Kestrel S35, 35kg roaster will be joined by a brand-new, smaller machine capable of up to 15kg batches.  There will also be an exciting itinerary of top roasters from around the world discussing the advantages of the Smart Roast technology.  The ‘Who’s Who’ list of roasters scheduled to appear includes; Kentaro Maruyama of Maruyama Coffee in Japan; Peter James of James Gourmet Coffee (Herefordshire, UK); Matts Johansson of da Matteo in Gothenburg, Sweden; and Mark Inman of Taylor Maid Farms USA, immediate past president of the SCAA and current vice-chair of the World Barista Championship.  These artisan roasters already use Loring Smart Roast machines and will share their enthusiasm for the technology with visitors to the stand.

Peter James is using his Loring Smart Roast not only to produce consistently excellent flavours but also to pioneer the concept of eco-roasting.  “Going green makes great business sense,” he says, “because consumers are increasingly demanding that their suppliers demonstrate their environmental credentials.  So we are encouraging our customers to use this as a marketing tool, giving them a competitive edge over their competitors.  Consequently we now also promote ourselves as “the first eco-roasting company in Europe”.

More recent buyers of Smart Roast machines will also be represented on the stand.  Tom Sobey and Phil Gervaux of Origin Coffee, Cornwall will talk about their machine which was due to be delivered in May.  Stokes of Lincoln have kindly lent their new 35kg machine for display at Caffè Culture before its delivery to Lincoln.

More information about Smart Roast Europe...click here to visit the website.