...RENEW THEIR COLLABORATION FOR THE NEXT 3 YEARS

AT “CAFFE’ CULTURE” IN LONDON THE PRESENTATION OF A US$ 20,500.- DONATION
Paolo Nadelet, Executive director of CMA group presented a cheque for 20.500 US dollars to Carolyn Fairman, Executive Director of Coffee Kids, the non-profit organization which is dedicated to improving the lives of families living in the coffee farm of Latin America. This sum is derived from the sale of the Astoria Plus 4 You machine in 2009. The collaboration with Coffee Kids goes back to 2007 when Plus4You was launched on the Market for the first time: in fact this machine was to become a sustainable product in all senses, both for its energy saving features and for the economic contribution in favour of social and economic growth in coffee producing countries.

During the Caffe Culture show currently being held in London which also sees the launching of the new version of Plus 4 You, CMA Group also announced its commitment to continue collaborating with Coffee Kids also in the next three years. "We are honoured to continue supporting Coffee kids projects also with the new Plus 4y ou. Sales data for the first 6 months of 2010 make us feel optimistic that also next year we shall be able to make an even bigger contribution" said Paolo Nadalet of CMA Group. “We believe that a Company such as ours, which obtains important economic results, has the right to share them with society, by guaranteeing the improvement of living and working conditions of those who are in the most critical areas of the coffee industry.  Coffee kids has always demonstrated that it works in a serious and committed way, and that is why we want to continue collaborating with them and we hope that we shall be able to coinvolve also our customers and distributors in their projects. For this we are going to arrange a visit in autumn to some of the Coffee Kids projects in Latin America hoping to divulge, with our testimony the importance of the social commitment of companies such as ours to help so many families who work and live in plantations."

Carolyn Fairman commented on the precious support of CMA group which is already part of the gold circle of sponsors and may, with this year's contribution, become part of the Patron Circle of sponsors.  The sponsorship started in December 2006 and has so far contributed over $45,000.  If we consider that $50 is sufficient to help a woman start her own business in the plantations it means that CMA has contributed towards making the life of over 900 families slightly easier.  Just $25 provides a woman in Guatemala with training in basic health care and hygiene; $750 builds a greenhouse for growing fresh vegetables; $1,500 provides10 high school scholarships in Costa Rica.
 

Carolyn recognised CMA's contribution and strong commitment to the sustainability projects of Coffee Kids which amounted to $700-800,000 in 2010 and aiming at $1,000,000 in the short term.  Originally with 5 partners in 2000 and less $100,000 contributions there are now 15 sponsors contributing towards Coffee Kids with the key words of integrity with no compromise on the methodology.  To conclude the Press Conference, Flavio Urizzi, Export Manager of CMA of the UK, also mentioned the surprise presentation of a small Astoria Distributor from Austria, the Thurner Company, who donated €1,000 which was collected in a very original way:  Herr Thurner visited various Austrian exhibitions with his Fiat Cinquecento on which he has installed a Plus4You, offering free coffee in exchange for a donation to Coffee Kids.

The new Plus 4 You
Its design is entirely new with striking dynamic lines, which further enhance its excellent performance in terms of quality in the cup and energy saving. This significant change is a strategic company choice intended to integrate market demands with the success of Plus 4 You technology.The basic concepts of its design are:
- Ergonomics
the dispensing front has been completely revolutionized. The push-button panel has been positioned to optimize, speed up and improve the work of barmen, who can prepare all drinks with a few simple movements. The pushbutton panel is backlit to make functions easier to select.
- The display
which allows the different functions to be programmed and indicates the main machine parameters, is at the center of the control panel. Its excellent ergonomic design provides instant direct use. In fact, we have employed the same concept as a standard mobile phone.
- Stylistic lines
striking and dynamic with alternating open and closed spaces, curves and lines for a unique overall effect. Plus 4 You is elegant and fully expresses its hi-tech content, which will always be its main feature. Instead, stronger and more dynamic lines are revealed at the back of the coffee machine, recalling new trends in car design. A distinct style gives the new Plus 4 You a highly original sinuous line, harmoniously embracing the three sides of the coffee machine. The brand new features of Astoria coffee machines are its raised groups with removable cup tray, which not only meet market requirements but also make the dispensing front more spacious and lighter.
- All functions remain
although it is sturdy, the new Plus 4 You is elegant and practical. One of its key features is functionality, also reflected in its design, which is always intended to enhance the end result: a perfect espresso in the cup.
To learn more about Plus 4 You, please visit www.astoria.com

Who is Coffee Kids
Coffee Kids, Inc. is a nonprofit organization dedicated to improving the lives of coffee-farming families. Founded in 1988, the organization works closely with partners in coffee-growing communities to create community-based programs that respect the values, cultural integrity and ingenuity of the communities. Coffee Kids supports economic diversification, education, and healthcare programs in Mexico, Guatemala, Nicaragua, Costa Rica and Peru. To learn more about Coffee Kids, please visit www.coffeekids.org